You will also get access to an affiliate dashboard that shows all the traffic and conversions that you bring to the merchant’s website.
While you cannot directly track your conversions, you can still track the clicks and impressions of your ads and all actions on your affiliate landing page. As an affiliate marketer, you cannot simply create and add UTM codes to your URLs to track your conversions because you don’t own the websites for the products you promote. Tracking the performance of your ads is an integral part of testing and optimization in PPC. Since you’re only earning a commission of the purchase price, your campaigns have to be carefully planned and structured to make a profit. And it is perhaps in most cases better to focus your affiliate promotion efforts on other channels. The concern about profitability is a deal breaker for many. You run the risk of paying for ad campaigns that don’t make any return.
The most obvious challenge in using PPC for affiliate marketing is related to profitability. Knowing what challenges could lie ahead will help you prepare an effective strategy for your ad campaigns. Is it a viable option at all? You will find out about the challenges that most PPC affiliates have to face and the strategies that can make it work. In this article, we will focus on the feasibility of doing affiliate marketing by running paid ads campaigns to promote affiliate products. However, the former is strictly about monetizing your website with display ads, whereas the latter is more about using PPC strategies to do affiliate marketing. These PPC affiliates are usually paid only for conversions, i.e. In this case, affiliates have to invest their own money up front to create ad campaigns for the products they’re promoting as affiliates. In these programs, marketers are paid for bringing traffic (clicks in most cases) to the merchant’s website.Ĭonfusingly enough, PPC affiliate marketer can refer to any affiliate marketer who uses paid advertising to promote affiliate offers to their audience. Google AdSense is the most popular example. What is usually referred to as pay per click affiliate programs are programs where marketers, also called publishers, get paid by displaying ads next to their online content. When talking about PPC affiliate marketing, it’s important to make a distinction between two different types of performance-based marketing.
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